The Website Design Process
How we will ensure that the created website reflects your company's profile and needs in a competitive world.
A thorough understanding of our clients products and market place along with clearly defined project goals are a prerequisite to any Surbiton Web Design project I undertake. During the initial meeting I will work with you to establish a clear brief for the project, which will involve establishing the following :
Surbiton Website Design and web design services are tailored to meet your company's specific needs.
Project Objectives
- What do you want to achieve?
- What do users want to achieve ?
Strategy
- A strategy will be proposed for achieving project objectives which will include, how we intend to translate a clients off-line brand into an on-line experience.
- Whilst every effort is made to produce a search engine friendly website, at Surbiton Web Design, we believe that the user should always come first.
Information Design
- How information is presented.
- What information is required.
- Functionality and form
- Does the navigational interface and structure facilitate seamless data retrieval?
- How do we engage the audience and how interactive is this engagement?
- What technical and creative tools are best employed to achieve project goals.
Market Place
- We can research your market place.
- We can create a profile of users.
- We will understand your brand's position in the market place.
- We will use your the personality of your brand or company in designing the site.
Building a web site is not a prerequisite to receiving visitors. All web sites should be developed with a marketing strategy in mind, this should take the form of on-line and off-line marketing techniques. I can advise on off-line strategies.
Search Engines Placement
There is a relationship between website design and search engine optimisation
- Web design is not just about creating the best looking websites.
- What is the point in having costly graphic design or a flash website if nobody ever finds it?
- Ask yourself what you expect from a website, or more importantly, what do your users expect?
- What is equally important is having a website that has been built from the very beginning with your keywords in mind to ensure you get found when it counts.
- Most people think that merely building a website and putting it online will be enough. In fact without search engine optimisation and search engine submission, you will rarely see any visitors at all.
- As marketing specialists, we have invested immense amounts of time into research on search engine optimisation and continue with this work in an ever changing area to ensure each page of your website makes full use of its potential to gain you extra business.
Around 80% of Internet users look for what they want by first visiting one of the top 8 search engines.
According to the studies of Forrester Research, 93% of Internet users use search engines to find information, products and services.
Statistics show that Google is the most widely used search engine. Many other search engines use results from Googles, including AOL, Netscape and Yahoo.
As a result, 85% of new traffic to websites comes from search engine users.
Good positions on just one or two of the busiest engines can dramatically increase traffic to a site. Statistics show that people hardly ever go past the top 30 search results and if your site appears in the top 10, you'll get 85% more traffic than if it appears between 11 and 30.
Achieving high search engine positions is not just a case of registering with search engines, but it requires optimizing your site code based on market research and an in depth knowledge of search engines and directories.
There is no 'quick fix' that places a website 'at the top.' Search engine placement comes through well optimised and coded web pages.
Optimising each page to meet standard compliant coding such as HTML 4.01, XHTML and other related languages.
It then comes with the right content and the positioning of key-content on web pages. Inbound links from other related (content) websites, and creating the right titles and copy for each of your pages.
High placements for a website come with the constant monitoring and re-working of content, links and overall structuring.
Even then a search engines algorithm can change overnight and the process of SEO has to be re-configured with the 'new set of rules' that come into place.